Jabong.com smartly leveraging the influence of bloggers in India

Internet awareness is continuously spreading in India. With vast amount of increase in number of internet users in India, it is becoming crucial for companies to produce content for users and remain relevant online. For this reason, Domestic Brands and International brands in India are now making it a point to include Bloggers Outreach as a part of their digital marketing strategy. 

In online world, bloggers are web influencers. A small group of bloggers can make a big difference in brand’s online visibility. 

In India, 3890 bloggers from Mumbai, 3563 bloggers from Delhi, 3920 bloggers from Bangalore and 1337 Bloggers from Pune are registered on Indiblogger.in. Not only in metro cities but thousands of bloggers from small towns and Tier 2 cities are registered online. The number is big enough to make a difference on web.

While other brands in India plan a one-time engagement or event every year, Jabong.com is continually engaging with all types of bloggers by organizing small activities every now and then.

Why Jabong.com has a smarter blogger strategy?

1. Jabong.com is doing a continual engagement with bloggers which is more beneficial than one big story every year. 
2. By doing continuous activities with bloggers, bloggers become more loyal to the brand. They become the brand advocate. 
3. Multiple posts influence the blogger’s followers more than a single post written in a year. 
4. Boost to organic rankings by getting high quality blog links.

How Jabong’s strategy is beneficial for blogger

1.  Continuous content opportunities to bloggers 
2. (assumption) - Chance to shop free or a discounted cost or money 
3. Not one time but continuous monetary / shopping benefits

Problems with Jabong.com Blogger Strategy

As per my analysis:

1. Not very high influencing bloggers of the niche has yet written for the brand. Looks like the leading online shopping site of India is not yet ready to increase the budget for blogger outreach program

What are your thoughts on Jabong.com Blogger Strategy. Please do share in comments section.

SEO Copywriter – tips to get high paying clients

Copywriting is a very lucrative profession when it is flavored with SEO (Search Engine Optimization). But, today many people are ready to work on very low cost that reduces the reputation of this profession. This profession requires lots of knowledge and skills to work hard so good copywriter should not to settle down with low cost.

The entire professional related to the profession should understand their importance and respect their profession. There are two tips that help you to get high paying clients.

Try to approach your own client: Instead of posting your services on internet, you should approach your own client. It is much better to reach clients than posting services blindly because it will give you more exposure to represent yourself in front of clients.

Target lucrative clients: Many of the clients believe in quantity instead of quality. But, quality is the most important factor in case of SEO copywriting so copywriter should emphasize quality rather than quantity. Only lucrative clients believe in quality rather than quantity because they care about their brand and image.

Overall, SEO copywriter is better option over simple content writing that helps your customers to understand your business correctly.

Direct Respose copywriter - a way to raise huge sell

Generally when we thought of a copywriter first thing comes to our mind is to promote any person, business or any idea. If we break the term copywriter we get two different words copy plus writing. Copy means copying any content and writer means one who writes the content. Copywriters are the independent contractors who have creative ideas to promote business.

There are two types of copywriter. First is the simple content writer or copywriter who simply informs the customers about the product and services of the business and the other one is the Direct Response Copywriter who not only sells the product and services in a very innovative way, but also increase the target of the business. Now, it is depends upon the business person whom he wants to hire.

In today’s growing and dynamic environment it is very difficult to fight competition as there are many other powerful brands exist in the business market. Therefore, there is a need of the person who can make immediate sell and profit to the business. Direct response copywriter is the person who provides an innovative way to increase the immediate sales of products and services, they use new and different ways to attract customer providing no time to think.

Direct response copywriters do not care about the grammar, creativity and content, they stress on making immediate sells of the client’s products and services. Order can be placed either by a call or by visiting the website; their motive is to create the curiosity among the customer through words like “Offer valid until this date”.

In other words, a direct response copywriter is the way of making general advertising more effective. They know how to write potent, create advertisements that drive clicks, conversions and sales through the roof and make money online. They emphasize to get more benefits by increasing readership. Also, they include many activities like writing direct mails to customers, websites, portals, door-to-door leaflets and inserts. On the whole, direct response copywriter is a special kind of copywriter who greatly helps to increase sells of products and services in very short span of time.

Copywriting Tips – an easy way to improve copywriting

It is truly said that nobody is perfect in this world. But, one can be almost perfect by improving his/ her skills. One can improve his/ her skills either by doing hard work or by using some tips and traps. Copywriting is an art which requires lots of efforts. Nobody can be perfect within short period of time. But, one can get remarkable improvement in his/her copywriting by following simple copywriting tips and traps.

# One should try to be specific about real figures. Instead of using percentage, a good copywriter should use exact data because exact data is a sign of sufficient knowledge about offered products and services.

# If a single word has the same meaning as three word phrases, then one should go for single world instead of three phrase words. For example, "Now" is better than "At this point".

# A good copywriter should put information in small sentences instead of long paragraphs because small sentences are easy to read and remember.

# Copywriter should focus on customer benefits through his/ her copy.

# One should try to give sufficient length to the copy as it needs because long copy sells more than short.

# Do not try to over-claim as it can destroy your credibility.

# If you want to focus on a single important point than any other points, then you should repeat that point several times in a different way.

# A good copywriter can address their potential customers easily by using "You" instead of "We" and "I".

# A good copywriter should prepare a copy in such a way that it keeps interest of readers until the copy finishes.

# You can highlight something by using different colors or by making it bold.

# Your copy should be polite enough instead of ruthless.

By using above copywriting tips, anyone can improve their copywriting skills.

Black Hat SEO

Black Hat SEO i.e Black Hat search engine optimization may be defined as a process of of getting high Search Engine Rankings in an illegal manner.The Black Hat SEO techniques may involve either of the following activities:

• Violating Search Engine rules and regulations.
• Rendering an inadequate user experience mainly due to the Black Hat SEO techniques used on the Web site.
• The Black Hat SEO displays the content of the website in a unethical way to the Search Engine spiders and Search Engine users.

The Black Hat SEO techniques have gained a lot of popularity amongst the SEO professionals from a past few years, as it makes you achieve high rankings in a very short period of time. But on the other side this process is a bit risky also. If you are noticed once by the Search Engine you'll either have to pay a penalty or your website will be spammed. So, we all should take a pledge of not to use the Black Hat SEO techniques and instead achieving high Search Engine Rankings by genuine and honest means.

Blogging in SEO

Hi Folks, hopefully, we all know what Blogging is. For some it is a hobby and for others it is their business and some do it for SEO. Yup, today with this piece of content, I am trying to bring the Significance of " Blogging in SEO " into Spotlight. Blogging is an optimised Tool for conducting a healthy SEO Campaign. The concept of Blogging in SEO was discovered some ten years back and since then it is judged as a potential SEO Tool. Before discussing the matter in detail, Let's first chalk out the main Advantages of Blogging in SEO.

1. The Blog should be relevant to your Website or your Concept.
2. The Blog Content should be appealing to the Visitors and/or readers .
3. The Content of the Blog must be fed with some useful information from readers point of view.
4. The Blog content should be precise, clear, current and brisk so as to Recharge the thoughts of its readers.
5. The URL of the Blog should be loveable according to the Search Engine and but obvious should be relevant as per your Website's concept. These two factors are mandatory for a proper synch.
6. The Blog content should not be bloated with Keywords. There should be an adequate usage of optimised Keywords.
7. The Blog content should be authentic and adorable from both visitor's and Search Engine's perspective.

Blogging is a very effective tool for driving substantial traffic to your Website or any other online entity. Regular Blogging itself optimises SEO. Search Engines adore the Website's or Blogs that update their site's content on a regular basis and, avoid those upgrading their website's content in a lethargic fashion. The Content of the Blog should be well composed with appropriate amount of searchable keywords. It should be reader friendly, rendering them with useful and qualitative information with convenience. After all, Search Engines are impressed with the way you entertain your visitors and readers and How much, you take care of their convenience and comfort. Also, the Content of the Blog should not be stretched. A length of 250-300 words approx, is ideal. At the end It is so essential to mention that, Blogging in SEO is an even more optimised SEO Tool, If You actually Love your Blog and Blogging.

Thanks for Reading.

SEO Experts at the SEMMYS Awards 2010

SEO is a very optimum field for career point of view. Since the last three decades the SEO world has undergone Revolutionary changes and this is all because of the efforts and determination of the SEO Experts. New achievements and milestones are achieved with every coming day in the SEO industry. Now, its is the time to Honour the Deserving SEO Experts. And for doing these honours SEMMYS Awards were innovated in 2008 and till date are organised yearly to honour and praise works of deserving SEO Experts.

Recently, SEMMYS Awards were organised with seventeen Award categories including search engine optimisation (SEO), pay-per-click (PPC), social media, viral marketing, blogs, analytics and reputation management. In the SEO Nominations, Everett Sizemore won the Award for excellent post outlining tips for optimising Ecommerce websites. Tom Demers won the Award for Best Blog. His blog made the optimum use of PPC budget in his winning article Discovering Keywords On The Cheap. Glen Allsopp grabbed a Blogging SEMMY Award for his comprehensive online guide named Guest Blogging The Ultimate Guide.

Awards and Recognitions boost up the winners for continuous improvements and doing something innovative and different. Many Congratulations to all the winners this year. Wishing to see your name in the list of SEMMYS Awards Achievers next Year.

Best Wishes to all SEO's