Jabong.com smartly leveraging the influence of bloggers in India

Internet awareness is continuously spreading in India. With vast amount of increase in number of internet users in India, it is becoming crucial for companies to produce content for users and remain relevant online. For this reason, Domestic Brands and International brands in India are now making it a point to include Bloggers Outreach as a part of their digital marketing strategy. 

In online world, bloggers are web influencers. A small group of bloggers can make a big difference in brand’s online visibility. 

In India, 3890 bloggers from Mumbai, 3563 bloggers from Delhi, 3920 bloggers from Bangalore and 1337 Bloggers from Pune are registered on Indiblogger.in. Not only in metro cities but thousands of bloggers from small towns and Tier 2 cities are registered online. The number is big enough to make a difference on web.

While other brands in India plan a one-time engagement or event every year, Jabong.com is continually engaging with all types of bloggers by organizing small activities every now and then.

Why Jabong.com has a smarter blogger strategy?

1. Jabong.com is doing a continual engagement with bloggers which is more beneficial than one big story every year. 
2. By doing continuous activities with bloggers, bloggers become more loyal to the brand. They become the brand advocate. 
3. Multiple posts influence the blogger’s followers more than a single post written in a year. 
4. Boost to organic rankings by getting high quality blog links.

How Jabong’s strategy is beneficial for blogger

1.  Continuous content opportunities to bloggers 
2. (assumption) - Chance to shop free or a discounted cost or money 
3. Not one time but continuous monetary / shopping benefits

Problems with Jabong.com Blogger Strategy

As per my analysis:

1. Not very high influencing bloggers of the niche has yet written for the brand. Looks like the leading online shopping site of India is not yet ready to increase the budget for blogger outreach program

What are your thoughts on Jabong.com Blogger Strategy. Please do share in comments section.

SEO Copywriter – tips to get high paying clients

Copywriting is a very lucrative profession when it is flavored with SEO (Search Engine Optimization). But, today many people are ready to work on very low cost that reduces the reputation of this profession. This profession requires lots of knowledge and skills to work hard so good copywriter should not to settle down with low cost.

The entire professional related to the profession should understand their importance and respect their profession. There are two tips that help you to get high paying clients.

Try to approach your own client: Instead of posting your services on internet, you should approach your own client. It is much better to reach clients than posting services blindly because it will give you more exposure to represent yourself in front of clients.

Target lucrative clients: Many of the clients believe in quantity instead of quality. But, quality is the most important factor in case of SEO copywriting so copywriter should emphasize quality rather than quantity. Only lucrative clients believe in quality rather than quantity because they care about their brand and image.

Overall, SEO copywriter is better option over simple content writing that helps your customers to understand your business correctly.

Direct Respose copywriter - a way to raise huge sell

Generally when we thought of a copywriter first thing comes to our mind is to promote any person, business or any idea. If we break the term copywriter we get two different words copy plus writing. Copy means copying any content and writer means one who writes the content. Copywriters are the independent contractors who have creative ideas to promote business.

There are two types of copywriter. First is the simple content writer or copywriter who simply informs the customers about the product and services of the business and the other one is the Direct Response Copywriter who not only sells the product and services in a very innovative way, but also increase the target of the business. Now, it is depends upon the business person whom he wants to hire.

In today’s growing and dynamic environment it is very difficult to fight competition as there are many other powerful brands exist in the business market. Therefore, there is a need of the person who can make immediate sell and profit to the business. Direct response copywriter is the person who provides an innovative way to increase the immediate sales of products and services, they use new and different ways to attract customer providing no time to think.

Direct response copywriters do not care about the grammar, creativity and content, they stress on making immediate sells of the client’s products and services. Order can be placed either by a call or by visiting the website; their motive is to create the curiosity among the customer through words like “Offer valid until this date”.

In other words, a direct response copywriter is the way of making general advertising more effective. They know how to write potent, create advertisements that drive clicks, conversions and sales through the roof and make money online. They emphasize to get more benefits by increasing readership. Also, they include many activities like writing direct mails to customers, websites, portals, door-to-door leaflets and inserts. On the whole, direct response copywriter is a special kind of copywriter who greatly helps to increase sells of products and services in very short span of time.

Copywriting Tips – an easy way to improve copywriting

It is truly said that nobody is perfect in this world. But, one can be almost perfect by improving his/ her skills. One can improve his/ her skills either by doing hard work or by using some tips and traps. Copywriting is an art which requires lots of efforts. Nobody can be perfect within short period of time. But, one can get remarkable improvement in his/her copywriting by following simple copywriting tips and traps.

# One should try to be specific about real figures. Instead of using percentage, a good copywriter should use exact data because exact data is a sign of sufficient knowledge about offered products and services.

# If a single word has the same meaning as three word phrases, then one should go for single world instead of three phrase words. For example, "Now" is better than "At this point".

# A good copywriter should put information in small sentences instead of long paragraphs because small sentences are easy to read and remember.

# Copywriter should focus on customer benefits through his/ her copy.

# One should try to give sufficient length to the copy as it needs because long copy sells more than short.

# Do not try to over-claim as it can destroy your credibility.

# If you want to focus on a single important point than any other points, then you should repeat that point several times in a different way.

# A good copywriter can address their potential customers easily by using "You" instead of "We" and "I".

# A good copywriter should prepare a copy in such a way that it keeps interest of readers until the copy finishes.

# You can highlight something by using different colors or by making it bold.

# Your copy should be polite enough instead of ruthless.

By using above copywriting tips, anyone can improve their copywriting skills.