Internet awareness is continuously spreading in India. With vast
amount of increase in number of internet users in India, it is becoming crucial
for companies to produce content for users and remain relevant online. For this
reason, Domestic Brands and International brands in India are now making it a
point to include Bloggers Outreach as a part of their digital marketing strategy.
In online world, bloggers are web influencers. A small group
of bloggers can make a big difference in brand’s online visibility.
In India, 3890 bloggers from Mumbai, 3563 bloggers from
Delhi, 3920 bloggers from Bangalore and 1337 Bloggers from Pune are registered
on Indiblogger.in. Not only in metro cities but thousands of bloggers from
small towns and Tier 2 cities are registered online. The number is big enough
to make a difference on web.
While other brands in India plan a one-time engagement or
event every year, Jabong.com is continually engaging with all types of bloggers
by organizing small activities every now and then.
Why Jabong.com has a
smarter blogger strategy?
- Jabong.com is doing a continual engagement with bloggers which is more beneficial than one big story every year.
- By doing continuous activities with bloggers, bloggers become more loyal to the brand. They become the brand advocate.
- Multiple posts influence the blogger’s followers more than a single post written in a year.
- Boost to organic rankings by getting high quality blog links.
How Jabong’s strategy
is beneficial for blogger
- Continuous content opportunities to bloggers
- (assumption) - Chance to shop free or a discounted cost or money
- Not one time but continuous monetary / shopping benefits
Problems with Jabong.com
Blogger Strategy
As per my analysis:
- Not very high influencing bloggers of the niche has yet written for the brand. Looks like the leading online shopping site of India is not yet ready to increase the budget for blogger outreach program
What are your thoughts on Jabong.com
Blogger Strategy. Please do share in comments section.
